To further develop our staff, we have begun to train staff twice monthly on detection of off-flavors.” “Myself and Marcus (our GM) are both fully trained in off-flavor detection and identification. “Part of ongoing education for bar and brewery staff is flavor training,” Couch says. Lazarus Brewing emphasizes beer knowledge as a big part of employee training. Matt Couch, brewmaster at Lazarus Brewing Company in Austin, Texas, understands the importance of an educated staff. Guests appreciate someone who is knowledgeable and confident about their craft. Beer Sensory TrainingĪs a restaurant manager, I learned very quickly that investing in your staff’s education is key to a content and confident staff. Those guests experiences’ will cultivate more business and help your business grow. They understand the old Marriott saying: “If we take care of our employees they will take care of us.” In essence, if you make sure your employees are happy, inspired, and invested, they will spread that goodwill and positive culture to your guests. Building Culture with Craft Brewery Employee Benefitsīrewery founders understand the importance of cultivating a staff and building a culture. So how can a small and independent craft brewer, which for the most part is a small local business, have the ability to provide extras for their employees? It’s because they make it a priority. These are massive companies with equally massive budgets for employee benefits. When you look at Fortune’s 100 best companies to work for, in the top 10, you see large companies including hotel groups, consulting firms and tech companies. It’s really nice to see small businesses investing in their employees. Over the past few weeks, I’ve heard about the lovely things that breweries do for their employees, and I can’t help but smile. I set out to find craft brewery employee benefits and I uncovered so many breweries that are doing fun and unique things for their employees, it was the happiest research I have ever done. Employees need to know that they are valued, part of a team, growing with the business, and happy. Many business owners realize that, and to compensate for the long hours and lower pay, you need to be a place where people enjoy working. But as the industry matures, you’ll find many craft brewery employee benefits that go beyond the cool factor of working in beer.Īt most independent craft breweries there is also the truth that you won’t make a ton of money. Your days are filled with hard work, long hours, and so much cleaning. But if you do work for a brewery, you know it’s not all beer and free t-shirts. You’re surrounded by beer all day, and you can wear overalls and beer shirts to work. Working at a craft brewery seems like a dream from an outsider’s perspective.
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